DAZN - Next level sport

Strategy

Design

Voice

Live sport has never been more exciting. As drama and movie viewing figures falter, sports’ continue to rise and rise. Innovation has taken the armchair experience (via VAR, Hot Spot, Hawkeye and so on) and transformed it into next-level entertainment.

Still, the experience is far from perfect. Rights packages negotiated domestically not globally, plus ever-growing numbers of broadcasters and platforms, make it harder than ever for fans to keep up with the action. And all but impossible when you find yourself in different parts of the world.

DAZN asks why shouldn’t fans be able to take their favourite sports, teams, stars with them, wherever they may go? While there’s no quick fix yet, it's the ambition that fires them on.

Today, 20 million fans from over 200 countries come together on DAZN to watch everything from boxing to baseball, football to Formula 1, snooker to skateboarding, and every sport in-between. And they're only just warming up.

DAZN aim to unite one billion sports fans worldwide. To put the action and entertainment they love at their fingertips, wherever they might be. To make it easy for anyone to find their next favourite team, competition, hero. To amplify the experiences that bring fans together. Because that’s the way sports entertainment should be.

We partnered with the Exec and in-house creative teams to define a new brand strategy, create a refreshed and simplified design system, and shape a more inclusive tone of voice. To fuel DAZN’s mission to build a truly global sports entertainment platform - and invite fans everywhere to join in.

The next chapter for DAZN and sports fans worldwide has started. Stay tuned.